Star image is
something which comes across as something that is a recognised sign which is
used in many different media forms.
Richard Dyer is a
British media theorist, who came up with his own Star Image Theory.
He has suggested that
a star’s meta-narrative impacts on the consumption by the audience. He has also
argued that the star image is manufactured and artificial and that individual
stars should have their own unique selling point (brand values) in order to grab
and hold our attention.
An example of this is
Justin Bieber’s hair and JLS’ colour codes. Dyer’s main idea was that the star
image could be discussed using two key paradoxes. A paradox is a statement that contradicts
itself. Dyer suggested that
a star image
simultaneously has two conflicting representations. He said...‘a star is both
ordinary & extraordinary.’ He had also suggested that a star must be
represented simultaneously, just like us (the audience/regular people), however
at the same time possess. Which is something we do not have and something that
makes it special, different. Confident, passionate, artistic, sensitive, or
carefree but also they are allowed to be rebellious, anti-social, or angry
maybe.
‘...a star is both
present & absent.’
Dyer had an idea that
the audience struggles with another paradox. This is an idea that the star is
simultaneously present in our lives, be this in our social groups chat and our
style. They are also absent, something that we observe as out of reach, on a base,
and not actually there.
Dyer had also argued
that as an audience we struggle to complete the star image through consuming
their products, shows, merchandise etc. We strive to complete
the image by engaging
with the star’s story and background. The problem is that the
meta-narrative change
and we are constantly determined to complete the image.
My Star image:
For my star image I am
going to be focusing on Lana Del Rey. I like the styles of her Indie magazine
covers and her vintage side to her in the way she dresses. Also her hair and
makeup is simple but bold. Her eyes and lips always stand out because she uses
dark lipstick and her eye makeup always stands out. However her hair is always
big and curly and is never to simple. If it is she has it down and straight but
still fits in with the theme.